Made for Play

Explore child development through play, find inspiration for your next DIY project, and discover tips for selecting the perfect toys for your little ones.

Behind the Design Part 2: From Prototype to Playroom

Behind the Design Part 1: From Spark to Blueprint

Backyard Recess: The Benefits of After School Activities

Behind the Design Part 2: From Prototype to Playroom

Part 1 of Behind the KidKraft Design was all about the creative process of our toy and playset designs, from initial inspiration to mood boards and trend research. In Part 2, we’re focusing on what happens next: bringing those concepts to life through prototyping, collaboration, and production. Get ready to discover how sketches become computer-aided design (CAD) models, concepts evolve into real products, and collaboration ensures every detail is just right before landing in your child’s hands. Turning Playset Designs into Prototypes How we design a playset starts with translating ideas into tangible form, and at KidKraft, structural design and mood board creation happen side by side. Early in the process, the team prepares for a concept approval meeting, where executives review CAD models or sketches alongside mood boards and “moments.” These “moments” are the small but memorable details—like a working elevator in a dollhouse or a cozy nook in a playset—that capture both the overall art style and the emotional feel of the design. These checkpoints ensure that the product’s story is clear, the functionality makes sense, and the look ties back to the original inspiration. Style previews further bring the vision to life, helping the team visualize how these details will appear in a child’s world. Hands-On Collaboration With Manufacturers Prototyping is only the beginning. From there, our designers work in close partnership with manufacturers in China and Taiwan to bring each concept to life with precision. This collaboration allows us to maintain meticulous control over details that many brands overlook, such as color consistency, texture, and gloss levels, making this approach truly unique to KidKraft. The process is highly interactive: designers send Adobe Illustrator files overseas, manufacturers print and return samples, and the KidKraft team conducts rigorous checks to ensure every element matches the original vision. Even something as simple as a color swatch can go through multiple rounds of review before approval. By carefully managing these details, we guarantee that every product, from dollhouses to playsets, looks and feels exactly as intended, right down to the smallest finish! Testing, Feedback, and Final Adjustments Toy and playset design is a team effort, and not everyone involved speaks the same “design language.” Interpreting feedback from non-design stakeholders can sometimes pose challenges. But it’s all part of the process. When feedback comes in, our designers collaborate across teams to rethink, rework, and refine, whether it’s improving usability, enhancing safety, or simplifying the assembly process for parents. The goal is always the same: a toy that delivers lasting fun while being safe, sturdy, and easy to set up. Designing for Longevity and Everyday Play KidKraft goes well beyond chasing trends, making sure our designs are created with longevity in mind. Some dollhouse designs from 15–20 years ago are still in production today, loved by new generations of kids! At the same time, our team is just as excited about refreshing those legacy designs, breathing new life into classics so they feel modern, relevant, and ready for years of play ahead. We also love embracing new ideas, like designing kids’ furniture. This requires a different mindset that draws heavily on color, wood stain, and natural fiber trends in exterior and landscape design. Our team is also working on outdoor products like playhouse and wooden playset designs, which bring in more architectural design elements along with updated stain and plastic colors. With every new or updated design, our focus always remains on quality materials, timeless color palettes, and durability that stands up to everyday play. How Play Inspires Design Evolution The most valuable insights come straight from the playroom. Our design team digs into customer reviews to better understand what families love—and where there’s room to improve. They also incorporate a hands-on research approach by regularly visiting homes to see how kids actually interact with toys in real life. These in-person observations and direct feedback loops often lead to meaningful innovations, such as the “open and closed” dollhouse concept, which was born from seeing the need for a toy that could double as storage. This gave kids more ways to play while offering parents a practical solution that keeps play areas tidy. Blending imagination with functionality results in toys that are fun while also fitting seamlessly into family spaces. This immersive research process helps our team continuously improve designs and create toys that kids want to play with and parents want to buy. Bringing It All Together: From Factory to Playroom Once the design is finalized, it moves into full-scale production and quality assurance. Every detail is double-checked so families receive a product that’s safe, durable, and true to KidKraft’s design vision. For the design team, the most rewarding moment is seeing their work come to life in homes—knowing that what started as a sketch is now a centerpiece for play, learning, and imagination! Discover the Finished Designs From bold ideas to beautifully crafted toys, every step of the KidKraft design journey leads to one thing: more imaginative play. Explore the full KidKraft collection, including play kitchens, dollhouses, and activity tables, and see where creativity comes to life in your own home.

Behind the Design Part 1: From Spark to Blueprint

All of our toy and playset designs start with a story. At KidKraft, that story is shaped by imagination, research, and a team of designers who never stop thinking about how children play (and how families live). In this two-part series, we’re pulling back the curtain on our toy and playset design process. This first part will take you inside the earliest stages, from the first spark of inspiration to the blueprint that lays the foundation for every kitchen, wooden playset, and dollhouse design we create. Where KidKraft Playset Designs Begin Ideas at KidKraft come from two main places: requests from our sales team or retail partners and the free-flowing creativity of internal brainstorms. Sometimes a retailer asks for a specific product to meet the needs of their customers. Other times, our team imagines new possibilities during yearly brainstorming sessions. Either way, it’s never a solo effort. Industrial designers, engineers, and product graphic designers collaborate from the very beginning, ensuring every idea balances creativity with practicality. Together, they start shaping toys that children will love—and parents will be happy to bring into their homes. Gathering Inspiration for KidKraft Designs Creative sparks don’t always happen at a desk. To get inspired, our team steps outside the office. Off-site brainstorms might include excursions in a designer's city, with visits to museums, historic homes, or stores to observe design trends in the wild. These experiences fuel days of sketching and sharing ideas back at the studio. From there, mood boards take shape. Our designers gather visuals that highlight color palettes, textures, and architectural details. For wooden playsets or outdoor products, inspiration might come from timeless design elements in nature or real homes, which is why many KidKraft products feel both imaginative and authentic. The Designer Behind the Designs Meet Riley Burrus, Product Graphics Manager at KidKraft Every KidKraft toy begins with a spark of imagination. But behind that spark are real people who pour their creativity and heart into each design. One of those people is Riley Burrus, who has been part of KidKraft for nearly a decade. Riley’s path to toy design wasn’t exactly planned. With a degree in illustration, she imagined herself creating children’s books, weaving stories through words and pictures. But after graduation, while working as a barista and searching for her next step, she stumbled across a LinkedIn job posting for dollhouse illustration. It caught her attention immediately. “I liked children’s book illustration because I love kids and telling stories,” Riley recalls. “When I interviewed for the dollhouse role, I realized this was just a different way of telling stories—one where the artwork itself inspires play.” Today, Riley helps guide KidKraft’s designs from concept to reality. She and other designers often sneak in little “Easter eggs” that make each product feel extra special and enable them to incorporate a tiny bit of themselves into the design. For example, a dollhouse wallpaper might feature their pets, or a tiny framed picture could echo a loved one. For Riley, toy design is more than creating something beautiful or fun. It’s about blending storytelling, imagination, and a personal touch that turns play into something magical. And when kids pick up a KidKraft toy, they’re not just playing with wood, paint, and accessories; they’re stepping into worlds crafted with care by designers like Riley, who see storytelling everywhere. That same spirit of listening and storytelling doesn’t just come from our design team. It also comes from the families who play with our toys every day. Listening to Customers Of course, inspiration also comes directly from the families who play with our products. KidKraft’s design team studies thousands of product reviews across Amazon, Target, Costco, and other retailers to see what parents and kids love, as well as what could be better. For example, our “easy craft line” was developed to reduce assembly time after hearing from parents who wanted a quicker setup. The team also considers both the child’s perspective (fun, imaginative, colorful) and the parent’s perspective (durability, value, aesthetics). It’s this balance that makes toys both entertaining and practical for everyday family life. Spotting Trends Before They Happen Designing toys isn’t just about responding to what’s popular now. A big part of toy design involves predicting what kids (and parents) will want one or two years down the road, when a toy finally hits the shelves. Our design team looks to high fashion, interior design, fine art, and even kids’ animation for inspiration. Trends trickle down across industries, so a color palette from a runway show might eventually influence the look of a play kitchen or dollhouse. Keeping a finger on the pulse of these creative worlds allows our team to design toys that feel fresh, modern, and relevant. Aesthetic Meets Function While toys should always inspire play, they also need to work for the families who buy them. That’s why we blend age-appropriate design (like higher contrast colors for toddlers) with aesthetics parents appreciate, from brass accents to wood textures that echo modern interiors. The goal is to create toys kids love to play with and parents love to see in their living spaces. For instance, a dollhouse or activity table might have a pop of bright color for imaginative play while also featuring textures and finishes that make it blend beautifully into a family room. Visualizing the Blueprint Before a toy becomes real, it lives in sketches, computer-aided design (CAD) drawings, and illustrated “moments” that capture its look and feel. Mood boards, color swatches, and concept art help communicate the vision during concept approval meetings with company leaders. This is where big ideas start to feel tangible, offering an exciting sneak peek of how creativity will soon become reality. From Blueprint to Build: Explore the Designs in Action Every KidKraft product begins with this mix of inspiration, research, and artistry. From sketches to mood boards, each step brings us closer to creating toys that spark imagination and fit seamlessly into family life. Don’t miss Part 2 of this series, where we’ll explore what happens next: prototyping, product development, and the meticulous process of bringing these ideas to life with our global manufacturing partners. Explore KidKraft’s full collection of playsets, dollhouses, play kitchens, kids’ furniture, and more to discover where inspiration becomes play.

Backyard Recess: The Benefits of After School Activities

Backyard Recess: The Benefits of After-School Activities After a long day in the classroom, kids need a chance to move, stretch, and recharge. While structured after-school programs are great, sometimes the best post-school activities for kids are the ones that happen right at home in your own backyard! That’s the inspiration behind our Backyard Recess campaign, where families show how they use their playsets and playhouses to transform ordinary afternoons into memorable adventures. Discover the benefits of after-school activities and see how creators like Elizabeth Homen and Courtney Williams are bringing fresh after-school activity ideas to life. How After-School Activities Benefit Your Child After-school activities go beyond just keeping kids occupied; they play an important role in healthy development. Whether climbing, swinging, or diving into imaginative play, children build physical strength, sharpen cognitive skills, and strengthen social connections when they engage in fun, structured activities that challenge and inspire them. Here are some of the key benefits kids gain from after-school activities. Provides physical activity. Movement burns energy, improves coordination, and supports growth. Relieves stress. Gives kids an opportunity to unwind and reset after the structure of the school day. Fosters creativity and imagination. Open-ended play sparks storytelling, problem-solving, and self-expression. Develops social skills. Siblings, friends, and neighbors learn teamwork, sharing, and cooperation. Backyard recess blends these benefits with the convenience of at-home play, so kids can jump right into fun the moment school ends. Elizabeth Homen’s After-School Routine with the Kids For Elizabeth Homen, afternoons are about giving her daughter space to explore and recharge. And the Lantana Lane Playhouse provides the perfect spot for imaginative play, whether her daughter is pretending to cook, plant flowers, or serve a hot beverage. The cozy design of the Lantana Lane Playhouse invites creativity, while the hands-on elements keep little ones engaged, bringing both parents and kids joy once the school day is over. How to Keep Recess Going After the Bell Rings View this post on Instagram A post shared by Elizabeth Homen (@elizabethhomen) Courtney Williams’ Creative Take on After-School Play Courtney Williams takes after-school play outdoors with the Laurel Retreat Swing Set. From climbing and zooming down the slide to relaxing on the swings, her kids of various ages enjoy the mix of movement and freedom they need to shake off the school day. The Laurel Retreat gives her children screen-free structure and a place to unwind and laugh together. It’s also the perfect spot for much-needed downtime while juggling a busy schedule. Easy Back-to-School Routine with KidKraft's Durable Swing Set View this post on Instagram A post shared by Courtney N. Williams (@courtnwilliams) What Families Are Loving About These After-School Setups Across both Elizabeth’s and Courtney’s routines, a few themes stand out: Balance: Kids need both active play and imaginative downtime. Imagination: Whether it’s a playhouse “restaurant” or a pretend castle on the swing set, creativity is at the center of fun. Connection: These spaces create chances for siblings to bond and families to spend time together. After-school play gives kids a space to recharge, grow, and connect. With the right setup, families can create fun and meaningful routines, setting the tone for the rest of the evening. It’s these little daily moments that become the memories kids carry with them. More After-School Activity Ideas to Try Looking for more things to do after school beyond playhouses and swing sets? Here are a few simple, screen-free favorites to spark your child’s imagination: Nature scavenger hunt in the yard or neighborhood Obstacle course using outdoor toys, chalk, and household items Backyard picnic or snack time under the trees Creative crafts with leaves, sticks, or stones Mini sports games, like soccer, basketball, or relay races Sand play with a sandbox or sand table These activities pair perfectly with your existing playset setup, adding variety to your child’s routine. Find the Perfect Playset for At-Home After-School Activities Ready to make your backyard the go-to spot for after-school fun? Our collection of swing sets and playhouses makes it easy to create a space your kids will love coming home to. Explore our swing sets, outdoor playhouses, and other outdoor products to find the perfect fit for your family’s after-school routine. Give your children the gift of a backyard recess they’ll always remember.

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Guide to Starting Kindergarten

You blinked, and your baby is almost a kindergartener! But before you get all misty-eyed at drop off, you’ve got to make sure your little learner is set up for success! Our tips for starting kindergarten will help make sure your kiddo feels prepared physically, mentally, and emotionally, so when it’s finally drop off time, the only tears are yours. Find the Perfect Bedtime You likely already have a set bedtime routine, but you may want to move it earlier in the evening before the big first day! Five year olds need about 10-12 hours of sleep each night, and with early school mornings, they may need to be in bed as early as 6:30 to get the sleep they need! If you think they’ll benefit from hitting the hay a little earlier, start moving their bedtime up in 15-minute increments in the weeks before school until you’ve reached your target time. Master Your Mornings While you’re working on bedtime, it’s also a good idea to practice your morning flows as well! A week or two in advance, start waking them up at the same time they’ll wake up on school mornings. Go through the entire process of getting ready each day, and by the time the real first day rolls around, they won’t be groggy or stressed from rushing to get ready. Prepare Them for a Typical Kindergarten Day Of course, one of the best and easiest things you can do to prepare your child for kindergarten is simply talking about it. Let them know what they can expect and try to build excitement for meeting their teacher, making new friends, and learning new things! If your child has never been to preschool, they may truly not know what to expect, so offer plenty of details – story time, sitting at a desk, playgrounds, the cafeteria, etc.Kids who have already attended preschool will be familiar with most of the basics, but they might still be surprised by some things in kindergarten. Prep them for things like longer days, longer periods of focused instruction, and larger class sizes. Frame it positively – these changes mean they are a big kid, after all!And be sure to listen as well – if your child is expressing nervousness about kindergarten, you can help by dispelling any unnecessary fear and refocusing on the positives while still empathizing with their feelings. Read Books about Going to Kindergarten If talking isn’t enough to build excitement or calm fears, try reading some books about kindergarten as well. They’ll help normalize the school day and make it seem extra fun! Many books feature characters who are nervous about their first day, which may be helpful if your little one has been feeling apprehensive too. And there’s no need to go buy new books – just search “goes to school” or “goes to kindergarten” in your local library’s catalog, and you’re sure to get plenty of titles! Don’t Miss Meet the Teacher Even just a few minutes to see their classroom and meet their new teacher before the first day can help your kiddo feel more confident and prepared on their first day! Create a Kid Study Space Creating a kid-friendly study space isn’t just about homework – it’s about helping your child actually enjoy and feel ownership over studying and reading. So even though kindergarten homework assignments are usually quick and easy, take advantage of the chance to create positive study habits in a space your child enjoys! A study space should be tidy, distraction-free, and ergonomically correct for kids’ smaller bodies. That means a kids’ desk or a booster seat at a regular desk or table.We find that kid-sized furniture definitely adds to the cool factor and helps kids feel like the space is totally their own. Our tips for How to Create a Kid-Friendly Study Desk will encourage them to get involved in decorating and organizing their space. If you don’t have room for a desk, try our Ideas for Setting Up a Kids Reading Corner, or check out our new space-saving Arches Floating Wall Desk and Chair. No matter where they’re working, our 5 Tips to Keep Kids Organized and Focused can help keep the space organized and free from distractions. Make Extra Time for Play & Rest the First Weeks Even for kids who are used to preschool or daycare, the first week of kindergarten is exhausting! They’re meeting new people, learning new rules, and focusing for longer periods of time. Keep your evening and weekend plans to a minimum so your little one can catch up on the rest they need. And while it may seem counterintuitive, they may also crave more time to move around and get active. All that sitting and focusing is tough, especially for very active kids, so pencil in some time to let them get outdoors for child-led play. Check In & Observe With any big change, it’s always a good idea to ask your child how they’re doing and observe them for signs that something isn’t right. Kids who are having a hard time adjusting may act out more, get more reserved or sullen, or have emotional outbursts. While a small adjustment period is normal, if your child just isn’t themselves for more than a few weeks, check in with their teacher to see if they’ve noticed any problems in the classroom. And of course, talk to your child to get their take on how kindergarten is going! With any luck (and these tips!), starting kindergarten will be smooth sailing!

KidKraft Parent Series: Best Toddler Toys from A KidKraft Parents

Best Toddler Toys from a KidKraft Parent For the parents who work here, KidKraft is more than just a job – it’s part of their daily life at home with their own kids. That’s why there’s no better experts on KidKraft toys than our very own KidKraft parents! As part of our KidKraft parent series, we talked with our own Christine Olsen about which KidKraft toys have meant the most to her kids in the toddler years and beyond. Here’s what she had to say about play, creativity, and the best toddler toys! Tell us a bit about yourself and your family! I've recently joined the KidKraft marketing family but their products have been part of our family for years. How old is your little one or little ones? My son is now 9 and my daughter is 7 but they still LOVE KidKraft and think I work at the "funnest" place in the world. They always offer to come and "test out the toys." What's your favorite KidKraft toy? Our favorite KidKraft toys are the activity tables. Our son is on the spectrum as well as dyslexic and the train tables were absolutely THE favorite in our house. Thousands of hours of building, moving, lining up and taking apart trains and cities were an integral part of his toddler years. As he got older, he transitioned to the brick tables, and these are still part of our daily family life. Everyone that comes to our house is fascinated by the HUGE and intricate city scape with carefully designed tableaus in every nook and cranny. What makes it your favorite? Everyone, child or adult, deserves to have an escape or passion that allows them to escape reality for a little bit and feel like their best selves. For our son, that is the activity of building and engineering his own world where his imagination can run free and he can truly be himself. When he was a toddler, that looked like creating his own worlds with the train tables; now, it’s the same thing on a more advanced level with the brick tables. As a parent of a child who faces additional challenges in everyday school, it's such a gift to have a place in the home that he can always go to that soothes his mind and soul. Looking for a toy that unlocks your toddler’s passions and creativity? Browse our activity tables, train sets, toddler play kitchens, and outdoor toddler climbers to find the perfect fit for your little one’s unique interests.

How to Develop Motor Skills in Toddlers

The toddler years are a time of rapid growth in kids’ cognitive and physical abilities. Within a few years, those once-wobbly toddlers have the motor skills necessary to run, jump, get dressed, feed themselves, and more! There’s plenty of things you can do to support your toddler’s motor skill development, and fortunately they’re all as simple as playing and performing everyday tasks together! What are toddler fine motor skills? Fine motor skills refer to the development of strength and coordination in small muscle groups, usually in the hands and fingers. Kids work continually throughout their toddler years to develop the dexterity and strength they’ll need for everyday fine motor tasks like writing with a pencil, buttoning buttons, and opening jars.Fine motor development also happens in the muscles around the mouth and the tongue as kids learn to do things like drink from cups and straws and pronounce certain sounds. How to develop fine motor skills in toddlers Observe a toddler for a few hours, and you’ll notice that they’re driven to develop their fine motor skills all on their own! These little explorers have a natural desire to handle new objects, figure out how they work, and master tasks they see adults performing. Helping your toddler develop their fine motor skills can be as easy as providing a few simple toys and activities. Here are some activities you can offer immediately with materials you probably already have: wooden blocks and building with building bricks Clapping and performing motions to simple songsOpening an closing different types of containers with lidsPlaying with shape sortersColoring with pencils and crayonsDigging and building with play sand, writing on vertical surfaces like chalkboards, whiteboards, and easels (This helps kids develop shoulder stability and the correct pencil grasp).Using craft supplies like glue sticks and safety scissorsPracticing with forks, spoons, and open cups at meal timesPouring from small pitchersPlaying with play dough, especially with tools like rolling pins and cuttersPracticing everyday tasks like brushing teeth, combing hair, and getting dressed What are toddler gross motor skills? Gross motor skills refer to the development of strength and coordination in large muscle groups needed for balance, walking, running, climbing, lifting, jumping, etc. How to develop gross motor skills in toddlers Just as toddlers naturally gravitate toward fine motor activities, they definitely have a natural instinct to explore gross-motor-building activities as well! Just ask any parent who’s ever tried to stop a toddler from climbing the furniture or jumping on the bed! You can help support your toddler’s gross motor development by offering toys and activities that let them move and get active (and you just might save your couch cushions in the process!). Here are some ideas to help them burn some of that toddler energy and boost their gross motor skills: Take trips to parks and playgrounds Install outdoor toys like swing sets and climbers Ride balance bikes or training bikes Play catch with balls Play chase and other running activities Offer chances to lift, push, and move heavier objects (i.e. moving laundry baskets, arranging garden stones, or carrying buckets of water) Spend time outdoors where kids have room to run, jump, and play! Overall, there’s no need to stress about developing your toddler’s motor skills. Their own desire to play will help them develop both fine and gross motor skills all on their own! You can support them by providing simple toys and activities and limiting screen time, which can distract them from the motor-skill-building play they need. Still, if you’re worried that your child isn’t reaching their Developmental Milestones, always ask their pediatrician about your concerns!

7 DIY Sandbox Ideas for Creative Play

7 DIY Sandbox Ideas for Creative Play Sandboxes are a summer play staple. They let kids get imaginative and a little messy outdoors while providing numerous benefits in the process! Get the most out of your sandbox this summer with these easy backyard DIY sandbox ideas for creative play. 1. Fossil Dig First, have kids create their own “fossils” indoors. Use a few small, plastic animal toys to create imprints in modeling clay. Let the clay dry completely; then, bury their fossils in the sandbox. Provide your little paleontologists with some small shovels and sieves for their search. They’ll also love dusting off their finds with paintbrushes! 2. Sandbox Volcano Take the classic baking soda volcano outside for even more fun. Give the kids some water and have them construct a volcano shape in the sandbox (be sure to leave a hole on top and some space in the middle). Then, pour in the baking soda, followed by colored vinegar, to create a volcano explosion! 3. Ice Fun Ice cubes in the sand box—simple yet surprisingly entertaining! Kids will love seeing how the sand sticks to the ice and watching the ice slowly melt as they play! 4. Colorful Sand It’s easy to DIY your own colorful sand! You’ll just need some food dye, water and gallon zipper bags. Mix a few drops of food coloring with two cups of water in the bag. Add sand and shake! Once the sand has absorbed the colored water, you can let it dry in the sun or just add it back into the sandbox wet and start playing! 5. Sand Letters Finger drawing letters in a medium such as sand or shaving cream is a classic preschool activity. It’s much easier for toddlers and young preschoolers to start “writing” with their fingers since they still lack the fine motor skills to control a pencil well enough to write. By practicing writing in the sand, they can still build familiarity with the shape and significance of letters, giving them an edge when they’re ready to write for real. Simply provide some printouts of letters for them to trace or copy as they play in the sandbox. Older kids can practice spelling short words. 6. Construction Site Sandbox If your little one has some construction toys, put them to use scooping and pouring real sand. Let them find some pebbles, rocks, sticks and other “rubble” to remove from the construction site with their toys. 7. Sensory Sandbox Sandboxes are already a great form of sensory play, especially when you add extra tools that let kids dig, sieve, scoop, pour and build. Increase the fun by adding some of your go-to sensory bin fillers for the kids to search for in the sand. Just be sure to choose objects that won’t spoil or mold if they get left in the sandbox. Still looking for the perfect sandbox for your backyard? KidKraft’s wooden sandboxes are cute, sturdy and big enough for some major digging adventures! Once you have your sandbox, determine how much sand you need for your sandbox and the best way to keep your sandbox clean. DIY Sandbox FAQ Looking to take the DIY route and build a sandbox? The below FAQs will help you get started. How to build a sandbox? When making a DIY sandbox, choose a level spot, then use wooden boards (like 2’ x 6’ or 2’ x 8’ lumber) to frame it and secure the corners with screws or brackets. Line the bottom with landscape fabric for drainage, fill it with play sand, and consider adding a cover to keep debris and animals out. How do I find sandbox plans? You can find sandbox plans online by searching DIY websites, Pinterest, or home improvement stores. Look for free printable plans or video tutorials that match your space, budget and skill level.

The Benefits of Wooden Toys

Stroll through any toy aisle, and as the American Academy of Pediatrics (AAP) says, you’ll find yourself “inundated with all kinds of sensory-stimulating noise and light toys.” With all the flash of electronic toys, it’s easy to overlook the simpler choices. But classics like wooden toys boast clear benefits that continue to make them a great choice for kids and parents alike. Here are a few reasons we make wooden toys a priority here at KidKraft: They’re Not Overstimulating Toys with sound effects and flashing lights will definitely grab your toddlers’ attention – but maybe not in the best way. These types of toys are entertaining for a moment but can cause kids to passively observe what the toy does rather than actually engaging in play themselves. They can also overwhelm your child with too many sensory inputs, making them more irritable and less focused. The AAP put it best when they encouraged cargives to “choose toys that are not overstimulating and encourage children to use their imaginations.” They’re Open-ended & Multifunctional The simplicity of wooden toys is their strength. Kids have to engage and get creative when they play with them, whether that means building with wooden blocks or playing pretend with a wooden play kitchen or dollhouse. Unlike electronic toys, wooden toys don’t simply entertain. They promote child-directed play, allowing kids to play on their own terms and discover multiple uses for a single toy. These are exactly the type of “simple toy” the AAP says “may be best” for kids. They’re More Durable When it comes to durability, quality wooden toys have an edge over most of their plastic counterparts. They’re sturdier and more likely to survive through years of play with your kids. That means less money spent for you and fewer toys in the landfills. Our tips on cleaning your wooden toys can help them last even longer! They’re Aesthetic There’s no doubt that wooden toys tend to blend better with your home’s decor than bright plastics – especially when it comes to large toys like dollhouses, play kitchens, and outdoor playsets. While choosing toys shouldn’t be about what looks best on the ‘gram… it doesn’t hurt when a great open-ended toy also happens to look great. Speaking of the ‘gram… you can check out ours to see how parents incorporate KidKraft’s wooden toys into their home’s aesthetic!At KidKraft, we’re devoted to creating beautiful, durable toys that let kids play their way! That’s why wood is our material-of-choice for nearly all of our toys.

KidKraft Parent Series: Family Favorite Pretend Play Activities

Family Favorite Pretend Play Activities From preparing kids for real-life scenarios to boosting their emotional intelligence, pretend play is essential for every child’s development. That’s why “Made for Make Believe” is the motto behind everything we make at KidKraft– and why KidKraft toys will always be a huge part of playtime in our own homes! As part of our KidKraft Parent Series, we asked two KidKraft parents to share how they use KidKraft products to foster fun, brain-boosting pretend play for their kids. Here are some of their kiddos’ favorite toys and pretend play ideas! How does your family like to play together? TAYLOR: We love just being silly and creative together. We'll do crafts, play dolls or dress up or just make up really elaborate characters for each other and see how long we can keep the story going! LEAH: We love playing board games together. We started a collection when they were young and keep adding to it throughout the years. There's always something to play when we have those stormy Texas days or a Friday night in. And of course, imagination and pretend are a huge part of how we play together daily. What are your family's favorite KidKraft toys? TAYLOR: Our favorite KidKraft toys are dollhouses and play kitchens. Pretend play is what our daughter has always gravitated toward. Those toys do a really great job of giving kids enough of a framework to play while still leaving a ton of room for their individual imaginations to push the limits, so they’re a perfect fit for the way our daughter loves to play!LEAH: We love the Farm to Table Kitchen! It comes with so many accessories that aren’t included in most play kitchens. One of our favorites is the planter boxes with “choppable” veggies – they let the girls pretend like they’re really growing and cooking their own food! What are your kids’ favorite ways to pretend with KidKraft toys? TAYLOR: Our dollhouses are so fun because they can be so much more than a dollhouse, and we often pretend one is a hotel, a school, or even a vet's office for all her little doll pets. Kitchens are equally as fun because we'll make them a restaurant or burger shop and create wacky food combinations. LEAH: The girls love pretending they have a store/market setup with a-la-carte food items and drinks. Then they can wrap up their snack stop and move on to pretend shopping! How does KidKraft help your family with pretend play? TAYLOR: What I love most about our pretend play toys is really that balance between real life and imagination. We give kids a kitchen that looks realistic so they can mimic mom or dad, but we incorporate really fun features that we know kids love and features that we know are important for development. We give them a base, and their imaginations take it from there!LEAH: All of the KidKraft toys in our home bring so many opportunities for imaginary play. They have just the right balance of real life details and fun play features. This has helped our girls really engage with the toys but also understand and prepare for real-life situations by allowing them to imagine and explore creative responses. Need some more inspiration to keep the kids busy this summer? Try out one of our 12 Outdoor Pretend Play Ideas!

KidKraft Parent Series: Toddler Hacks for First Time Parents

Toddler Tips for First Time Parents They say it takes a village… and that’s especially when you’re a first-time parent facing the toddler years! And trust us – we’ve been there. Because here at KidKraft, most of us are parents ourselves. Since we know how tough toddler parenting can be, we asked six of our KidKraft parents to share their best toddler tips and what they learned (or are still learning!) through their own kids’ toddler years. Here’s what they had to say: Tell us a bit about yourself and your family! GEOFF WALKER: I’m Geoff, KidKraft’s CEO. My wife and I have two kids, a daughter and son who are now into their teenage years.TAYLOR HERRERO: I'm Taylor! KidKraft’s Director of Digital Marketing. I've worked at KidKraft for almost 4 years. I have one daughter, and we call our little family “The Triangle.” You'll often find us in the backyard, watching movies in a giant fort or having a Friday night dance party in the living room. NERINGA: Hi! I'm Neringa, Finance Assistant for KidKraft. I joined KidKraft in November of 2021. My partner and I have a 1 year old son, Cyrus, and we call ourselves a "squad."LEAH HOOKE: Hi! I'm Leah, I work as Dealer Support with KidKraft. I've been with KidKraft for 4 years, almost 5, and work with the best people! I have two little girls who mean the world to me (but also want me to pull my hair out).KAREN CANE: Hello! I'm Karen, Assistant Brand Manager here at KidKraft. I joined the KidKraft Brand Team in November 2021. My family is a party of five! I have three amazing kiddos that I adore. We love going on walks at the park and are always singing, dancing and playing instruments in our house.HELEN ADAPPA: I'm Helen Adappa, KidKraft’s Director of Brand Marketing. I have two sassy little ones with my husband. How old is your little one or little ones? GEOFF: Hard to believe, but they’re 18 and 16 already.TAYLOR: Almost 7 now. NERINGA: 13 months, a freshly baked toddler. LEAH: They are 6 and 10, both born in November.KAREN: 6, 4 and 10 months.HELEN: They're 2 and 5 years old. What's one thing you learned early on in becoming a parent? GEOFF: Everyone always told me that patience is the key, and you never know how true that really is until you have kids. TAYLOR: One of the first things I learned is that there is no "right way." Every kid is different, and you have to go with the flowNERINGA: That things will rarely go as you plan... and you have to be prepared for change, to reschedule, cancel, and generally go with the flow of your child instead of trying to stick to what you expected. LEAH: Your life changes like everyone says, but also your version of love changes. It grows every day with your baby into something you've never felt before.KAREN: It's okay to make a mess! You and your child can always clean it up. It's important for your child's development to feel like they can make a mess, throw out all their building bricks ALL over the floor, etc.HELEN: Patience. so much patience. What is one tip you'd give to any new parent? GEOFF: The days might seem slow, but the years go by fast. Be present and connected and know that it's usually the small moments like simply playing together that they'll remember (and you'll cherish) the most. TAYLOR: Don't worry about the latest parenting method. Instead, adopt the "whatever works" method. Take cues from your kid, figure out what works for them and your family and don't compare yourself with other parents. NERINGA: Little kids, little worries. Big kids, big worries... Don't rush anything, stay in the moment, and enjoy this journey. Especially in the 1st year, because time flies by so fast!LEAH: Soak in those first few weeks and months of parenthood. It seems like long days and nights at first, but that is where your bond grows with your child. Soon, you'll find yourself wishing you were rocking that tiny baby again!KAREN: When you get frustrated with them or lose your patience, remind yourself that they are learning everything for the first time. If we can't be patient with them, how can we expect them to be patient? (This of course is still something I have to remind myself of daily!)HELEN: When you're having a bad day (and let's be honest, we all have those days with them), turn it around by playing dress up/ fashion show. Try on all those ridiculously cute outfits that were way too expensive but you or others got for the little one. It just really instantly changes the mood and they're SO CUTE that you can't help but kiss them. What helps you get through the toddler stage? GEOFF: Did I mention patience? TAYLOR: Patience! It's way easier said than done, but try to remember that while something may seem small to us, it's big to them. Take a moment to breathe, get down on their level and hear them out. And know that if you fail (which you will!), you can try again tomorrow. NERINGA: We could take some tips for this one ourselves! :) Our toddler had his first tantrum the other week. We did not know it was a tantrum, we thought something was wrong with him, like maybe he was in pain… so we took him to the doctor. So my advice is to know that you just have to figure out some things as you go… and then have a laugh!LEAH: For toddlers that are throwing a fit or upset – get on their level. Sit with them on the floor or kneel down. Look at them at eye-level and listen fully. Let them try to tell you what's wrong and express their emotions in their own way. They learn that their parents will always be there to listen when they have any troubles. This is so important once they get into grade school.KAREN: Try to focus on the things you LOVE about the toddler stage! The silly things they say, the sweet hugs they give, the way they adore you.HELEN: Remember that just like the tough parts of the baby stage (sleepless nights, spit up, etc.) passed, the tough parts of the toddler stage (tantrums, potty training, etc.) will pass too! You survived baby stage, and you’ll survive toddler stage too! What's your kiddos’ favorite playtime activity? GEOFF: My daughter was super into Barbies, and my son was a huge Lego fan. Both of them enjoyed that creative, make believe play. It's really cool to see some of the toys we make at KidKraft and think about how my kids would have loved them. TAYLOR: Dolls! Really any type of make believe play, but she gravitates to dolls.NERINGA: We have a very active boy, he loves passing and kicking balls, dancing together to his favorite baby songs like "Head Shoulders Knees & Toes,” and playing chase. LEAH: Imaginary play! Anything from playing school to imagining their entire “grown up” life.KAREN: They love pretending they are in a band, building with building bricks, drawing, and playing with anything that drives or flies.HELEN: Role playing! They love pretending to cook, sell food, playing firemen/women, restaurant, dinosaurs, pirates, you name it! What’s your Favorite KidKraft toy, and why is it a perfect fit for your little one? GEOFF: My favorite KidKraft toy would have to be one of our swing sets. We have a new one that just launched called the Bear Cave Lodge, and it is insanely cool and offers so many ways to play. My teenagers are too old for it now, of course, but they would have loved it back in the day!TAYLOR: Any of our large, mansion-style dollhouses. We've had a few over the years and are currently loving the Grand Horse Stable Dollhouse. It's perfect because it can be whatever her imagination wants it to be that day – a house, a hotel, a summer camp. And bonus! Our large dollhouses make the perfect wall to build a fort from!NERINGA: He loves the play kitchens! The many little pans and pots always keep him busy. He watches us cook and do the dishes, and then tries to copy the same things we do in his own play kitchen. Adorable! LEAH: The Farm to Table Kitchen. The Farm to Table Kitchen is the absolute cutest and comes with so many accessories to play with. You can combine it with the Let's Pretend Shopkeeper Stand and act like you have a full-service market that can make some delicious salads and tasty drinks!KAREN: We just got a KidKraft study desk for our son who is in kindergarten, and he is loving having a child-size table that is only his where he can draw, do homework, and have a space to himself. (Because that's pretty rare when you have two other siblings!) My daughter loves playing with her Disney princess dollhouse, and the baby also loves destroying the furniture in the dollhouse… even though it makes his sister mad!HELEN: The Farm to Table Kitchen. Super beautiful, really realistic – my kids play with it for hours!Want more tips for getting through the toddler years? Check out our library of posts on child development to learn what makes your kiddos tick and how you can support them through each stage!

KidKraft Parent Series: Favorite Outdoor Toys for Toddlers

Favorite Outdoor Toys for Toddlers When we were rounding up recommendations for the best outdoor toys for toddlers, we wanted to go straight to the source: the toddlers themselves. But since they were napping, we settled for the next best thing – their parents. Here’s what seven of our favorite KidKraft parents had to say when we asked about their toddlers’ favorite outdoor toys! LAUREN O’CONNER: Bubbles, Sidewalk Chalk, & Family Games Lauren is KidKraft’s Senior Account Manager and mom of a four year old toddler. 1. Our favorite outdoor items are bubbles and sidewalk chalk! Lily loves to create and show off her drawings and writing her name. 2. We love to go for long walks outside as well as play hide and seek! We try to use our imagination as much as possible and just enjoy the beautiful weather together! NERINGA MIKUTAITE: Playground Slides Neringa is KidKraft’s Financial Assistant and mom of a toddler. It's that simple playground slide for us! My boy loves watching the other kids go down the slide and then going and trying it for himself. It's always fun, and it doesn’t hurt that trying to walk up the slide tires him out for better sleep at night! TAYLOR HERRERO: Bubbles, Cozy Escape Playhouse, & Imagination Taylor is KidKraft’s Director of Digital Marketing and a girl mom. 1. Good old fashioned bubbles! The whole family gets into this one, including the dog who loves to jump up and eat them. 2. Our KidKraft Cozy Escape Playhouse. I love how my daughter can explore and play on her own while I take care of things in the yard or house. She gets some much needed independence while I get a few uninterrupted moments too! 3. Pure imagination – especially pretending to be explorers! This one brings back so many memories of being a kid and imagining that my yard was a giant forest, full of obstacles and challenges. It's so fun to see what my daughter will make believe and to pretend to be a kid again too. GEOFF WALKER: Nerf Footballs & Scooters Geoff Walker is KidKraft’s CEO and a dad of two teenagers. When my kids were younger, playing outside was all about burning off energy with things we could do together as a family. We loved to play catch, and our Razor scoots and Nerf footballs were constantly in use. LEAH HOOKE: Bikes + Skates, Sidewalk Chalk, & Imagination Leah is part of KidKraft’s Dealer Support team and is a mom of two under 10. Our girls love scooters/ bikes/ roller skates! They love being active and able to zoom around with friends. Also, you can never go wrong with some sidewalk chalk and an endless imagination! KAREN CANE: Water Beads Karen is KidKraft’s Assistant Brand Manager and is a busy mom of three kids, 6 and under. We love playing with water beads both outside and inside! They're the best sensory items for kids and adults. Need some more outdoor inspiration for your toddler? Follow us on Instagram where we’ll feature other parents’ favorite outdoor KidKraft toys all summer long! And be sure to browse through KidKraft’s full line of outdoor toys, including swing sets, playhouses, and toddler climbers!