Made for Play

Explore child development through play, find inspiration for your next DIY project, and discover tips for selecting the perfect toys for your little ones.

Behind the Design Part 2: From Prototype to Playroom

Behind the Design Part 1: From Spark to Blueprint

Backyard Recess: The Benefits of After School Activities

Behind the Design Part 2: From Prototype to Playroom

Part 1 of Behind the KidKraft Design was all about the creative process of our toy and playset designs, from initial inspiration to mood boards and trend research. In Part 2, we’re focusing on what happens next: bringing those concepts to life through prototyping, collaboration, and production. Get ready to discover how sketches become computer-aided design (CAD) models, concepts evolve into real products, and collaboration ensures every detail is just right before landing in your child’s hands. Turning Playset Designs into Prototypes How we design a playset starts with translating ideas into tangible form, and at KidKraft, structural design and mood board creation happen side by side. Early in the process, the team prepares for a concept approval meeting, where executives review CAD models or sketches alongside mood boards and “moments.” These “moments” are the small but memorable details—like a working elevator in a dollhouse or a cozy nook in a playset—that capture both the overall art style and the emotional feel of the design. These checkpoints ensure that the product’s story is clear, the functionality makes sense, and the look ties back to the original inspiration. Style previews further bring the vision to life, helping the team visualize how these details will appear in a child’s world. Hands-On Collaboration With Manufacturers Prototyping is only the beginning. From there, our designers work in close partnership with manufacturers in China and Taiwan to bring each concept to life with precision. This collaboration allows us to maintain meticulous control over details that many brands overlook, such as color consistency, texture, and gloss levels, making this approach truly unique to KidKraft. The process is highly interactive: designers send Adobe Illustrator files overseas, manufacturers print and return samples, and the KidKraft team conducts rigorous checks to ensure every element matches the original vision. Even something as simple as a color swatch can go through multiple rounds of review before approval. By carefully managing these details, we guarantee that every product, from dollhouses to playsets, looks and feels exactly as intended, right down to the smallest finish! Testing, Feedback, and Final Adjustments Toy and playset design is a team effort, and not everyone involved speaks the same “design language.” Interpreting feedback from non-design stakeholders can sometimes pose challenges. But it’s all part of the process. When feedback comes in, our designers collaborate across teams to rethink, rework, and refine, whether it’s improving usability, enhancing safety, or simplifying the assembly process for parents. The goal is always the same: a toy that delivers lasting fun while being safe, sturdy, and easy to set up. Designing for Longevity and Everyday Play KidKraft goes well beyond chasing trends, making sure our designs are created with longevity in mind. Some dollhouse designs from 15–20 years ago are still in production today, loved by new generations of kids! At the same time, our team is just as excited about refreshing those legacy designs, breathing new life into classics so they feel modern, relevant, and ready for years of play ahead. We also love embracing new ideas, like designing kids’ furniture. This requires a different mindset that draws heavily on color, wood stain, and natural fiber trends in exterior and landscape design. Our team is also working on outdoor products like playhouse and wooden playset designs, which bring in more architectural design elements along with updated stain and plastic colors. With every new or updated design, our focus always remains on quality materials, timeless color palettes, and durability that stands up to everyday play. How Play Inspires Design Evolution The most valuable insights come straight from the playroom. Our design team digs into customer reviews to better understand what families love—and where there’s room to improve. They also incorporate a hands-on research approach by regularly visiting homes to see how kids actually interact with toys in real life. These in-person observations and direct feedback loops often lead to meaningful innovations, such as the “open and closed” dollhouse concept, which was born from seeing the need for a toy that could double as storage. This gave kids more ways to play while offering parents a practical solution that keeps play areas tidy. Blending imagination with functionality results in toys that are fun while also fitting seamlessly into family spaces. This immersive research process helps our team continuously improve designs and create toys that kids want to play with and parents want to buy. Bringing It All Together: From Factory to Playroom Once the design is finalized, it moves into full-scale production and quality assurance. Every detail is double-checked so families receive a product that’s safe, durable, and true to KidKraft’s design vision. For the design team, the most rewarding moment is seeing their work come to life in homes—knowing that what started as a sketch is now a centerpiece for play, learning, and imagination! Discover the Finished Designs From bold ideas to beautifully crafted toys, every step of the KidKraft design journey leads to one thing: more imaginative play. Explore the full KidKraft collection, including play kitchens, dollhouses, and activity tables, and see where creativity comes to life in your own home.

Behind the Design Part 1: From Spark to Blueprint

All of our toy and playset designs start with a story. At KidKraft, that story is shaped by imagination, research, and a team of designers who never stop thinking about how children play (and how families live). In this two-part series, we’re pulling back the curtain on our toy and playset design process. This first part will take you inside the earliest stages, from the first spark of inspiration to the blueprint that lays the foundation for every kitchen, wooden playset, and dollhouse design we create. Where KidKraft Playset Designs Begin Ideas at KidKraft come from two main places: requests from our sales team or retail partners and the free-flowing creativity of internal brainstorms. Sometimes a retailer asks for a specific product to meet the needs of their customers. Other times, our team imagines new possibilities during yearly brainstorming sessions. Either way, it’s never a solo effort. Industrial designers, engineers, and product graphic designers collaborate from the very beginning, ensuring every idea balances creativity with practicality. Together, they start shaping toys that children will love—and parents will be happy to bring into their homes. Gathering Inspiration for KidKraft Designs Creative sparks don’t always happen at a desk. To get inspired, our team steps outside the office. Off-site brainstorms might include excursions in a designer's city, with visits to museums, historic homes, or stores to observe design trends in the wild. These experiences fuel days of sketching and sharing ideas back at the studio. From there, mood boards take shape. Our designers gather visuals that highlight color palettes, textures, and architectural details. For wooden playsets or outdoor products, inspiration might come from timeless design elements in nature or real homes, which is why many KidKraft products feel both imaginative and authentic. The Designer Behind the Designs Meet Riley Burrus, Product Graphics Manager at KidKraft Every KidKraft toy begins with a spark of imagination. But behind that spark are real people who pour their creativity and heart into each design. One of those people is Riley Burrus, who has been part of KidKraft for nearly a decade. Riley’s path to toy design wasn’t exactly planned. With a degree in illustration, she imagined herself creating children’s books, weaving stories through words and pictures. But after graduation, while working as a barista and searching for her next step, she stumbled across a LinkedIn job posting for dollhouse illustration. It caught her attention immediately. “I liked children’s book illustration because I love kids and telling stories,” Riley recalls. “When I interviewed for the dollhouse role, I realized this was just a different way of telling stories—one where the artwork itself inspires play.” Today, Riley helps guide KidKraft’s designs from concept to reality. She and other designers often sneak in little “Easter eggs” that make each product feel extra special and enable them to incorporate a tiny bit of themselves into the design. For example, a dollhouse wallpaper might feature their pets, or a tiny framed picture could echo a loved one. For Riley, toy design is more than creating something beautiful or fun. It’s about blending storytelling, imagination, and a personal touch that turns play into something magical. And when kids pick up a KidKraft toy, they’re not just playing with wood, paint, and accessories; they’re stepping into worlds crafted with care by designers like Riley, who see storytelling everywhere. That same spirit of listening and storytelling doesn’t just come from our design team. It also comes from the families who play with our toys every day. Listening to Customers Of course, inspiration also comes directly from the families who play with our products. KidKraft’s design team studies thousands of product reviews across Amazon, Target, Costco, and other retailers to see what parents and kids love, as well as what could be better. For example, our “easy craft line” was developed to reduce assembly time after hearing from parents who wanted a quicker setup. The team also considers both the child’s perspective (fun, imaginative, colorful) and the parent’s perspective (durability, value, aesthetics). It’s this balance that makes toys both entertaining and practical for everyday family life. Spotting Trends Before They Happen Designing toys isn’t just about responding to what’s popular now. A big part of toy design involves predicting what kids (and parents) will want one or two years down the road, when a toy finally hits the shelves. Our design team looks to high fashion, interior design, fine art, and even kids’ animation for inspiration. Trends trickle down across industries, so a color palette from a runway show might eventually influence the look of a play kitchen or dollhouse. Keeping a finger on the pulse of these creative worlds allows our team to design toys that feel fresh, modern, and relevant. Aesthetic Meets Function While toys should always inspire play, they also need to work for the families who buy them. That’s why we blend age-appropriate design (like higher contrast colors for toddlers) with aesthetics parents appreciate, from brass accents to wood textures that echo modern interiors. The goal is to create toys kids love to play with and parents love to see in their living spaces. For instance, a dollhouse or activity table might have a pop of bright color for imaginative play while also featuring textures and finishes that make it blend beautifully into a family room. Visualizing the Blueprint Before a toy becomes real, it lives in sketches, computer-aided design (CAD) drawings, and illustrated “moments” that capture its look and feel. Mood boards, color swatches, and concept art help communicate the vision during concept approval meetings with company leaders. This is where big ideas start to feel tangible, offering an exciting sneak peek of how creativity will soon become reality. From Blueprint to Build: Explore the Designs in Action Every KidKraft product begins with this mix of inspiration, research, and artistry. From sketches to mood boards, each step brings us closer to creating toys that spark imagination and fit seamlessly into family life. Don’t miss Part 2 of this series, where we’ll explore what happens next: prototyping, product development, and the meticulous process of bringing these ideas to life with our global manufacturing partners. Explore KidKraft’s full collection of playsets, dollhouses, play kitchens, kids’ furniture, and more to discover where inspiration becomes play.

Backyard Recess: The Benefits of After School Activities

Backyard Recess: The Benefits of After-School Activities After a long day in the classroom, kids need a chance to move, stretch, and recharge. While structured after-school programs are great, sometimes the best post-school activities for kids are the ones that happen right at home in your own backyard! That’s the inspiration behind our Backyard Recess campaign, where families show how they use their playsets and playhouses to transform ordinary afternoons into memorable adventures. Discover the benefits of after-school activities and see how creators like Elizabeth Homen and Courtney Williams are bringing fresh after-school activity ideas to life. How After-School Activities Benefit Your Child After-school activities go beyond just keeping kids occupied; they play an important role in healthy development. Whether climbing, swinging, or diving into imaginative play, children build physical strength, sharpen cognitive skills, and strengthen social connections when they engage in fun, structured activities that challenge and inspire them. Here are some of the key benefits kids gain from after-school activities. Provides physical activity. Movement burns energy, improves coordination, and supports growth. Relieves stress. Gives kids an opportunity to unwind and reset after the structure of the school day. Fosters creativity and imagination. Open-ended play sparks storytelling, problem-solving, and self-expression. Develops social skills. Siblings, friends, and neighbors learn teamwork, sharing, and cooperation. Backyard recess blends these benefits with the convenience of at-home play, so kids can jump right into fun the moment school ends. Elizabeth Homen’s After-School Routine with the Kids For Elizabeth Homen, afternoons are about giving her daughter space to explore and recharge. And the Lantana Lane Playhouse provides the perfect spot for imaginative play, whether her daughter is pretending to cook, plant flowers, or serve a hot beverage. The cozy design of the Lantana Lane Playhouse invites creativity, while the hands-on elements keep little ones engaged, bringing both parents and kids joy once the school day is over. How to Keep Recess Going After the Bell Rings View this post on Instagram A post shared by Elizabeth Homen (@elizabethhomen) Courtney Williams’ Creative Take on After-School Play Courtney Williams takes after-school play outdoors with the Laurel Retreat Swing Set. From climbing and zooming down the slide to relaxing on the swings, her kids of various ages enjoy the mix of movement and freedom they need to shake off the school day. The Laurel Retreat gives her children screen-free structure and a place to unwind and laugh together. It’s also the perfect spot for much-needed downtime while juggling a busy schedule. Easy Back-to-School Routine with KidKraft's Durable Swing Set View this post on Instagram A post shared by Courtney N. Williams (@courtnwilliams) What Families Are Loving About These After-School Setups Across both Elizabeth’s and Courtney’s routines, a few themes stand out: Balance: Kids need both active play and imaginative downtime. Imagination: Whether it’s a playhouse “restaurant” or a pretend castle on the swing set, creativity is at the center of fun. Connection: These spaces create chances for siblings to bond and families to spend time together. After-school play gives kids a space to recharge, grow, and connect. With the right setup, families can create fun and meaningful routines, setting the tone for the rest of the evening. It’s these little daily moments that become the memories kids carry with them. More After-School Activity Ideas to Try Looking for more things to do after school beyond playhouses and swing sets? Here are a few simple, screen-free favorites to spark your child’s imagination: Nature scavenger hunt in the yard or neighborhood Obstacle course using outdoor toys, chalk, and household items Backyard picnic or snack time under the trees Creative crafts with leaves, sticks, or stones Mini sports games, like soccer, basketball, or relay races Sand play with a sandbox or sand table These activities pair perfectly with your existing playset setup, adding variety to your child’s routine. Find the Perfect Playset for At-Home After-School Activities Ready to make your backyard the go-to spot for after-school fun? Our collection of swing sets and playhouses makes it easy to create a space your kids will love coming home to. Explore our swing sets, outdoor playhouses, and other outdoor products to find the perfect fit for your family’s after-school routine. Give your children the gift of a backyard recess they’ll always remember.

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Best Toddler Playsets

We might be known for our play kitchens, dollhouses, and swing sets… but we like to think that play sets are one of the things we do best. We love playsets for their ability to appeal to kids with all types of interests. They’re the perfect dollhouse alternative for kids who don’t want an actual dollhouse but love pretend play. So whether your little ones are into cute-cuddly-animals, fire trucks, or aliens, we’ve got a playset that will spark their interest and foster imaginative play. We’re highlighting our favorites to help you quickly find one that’s perfect for your budget and your kiddo! For Toddlers Who Love Astronauts & Outer Space Rocket Ship Playset $89.99 Astronauts, aliens, and robots team up (or fight against each other!) in this multi-level rocket ship. A working crane, removable top, and tubs of “radioactive” waste make for a harrowing and interactive outer space experience. Ultimate Spaceship Get ready to go warp speed ahead on your next imaginative adventure with the KidKraft Ultimate Spaceship. This immersive experience allows kids to make believe in a spacecraft bursting with out-of-this-world innovation. Lights, sounds, a projecting galaxy map and rocking motion create an exciting atmosphere ready to be explored. For Toddlers who Love Animals Have a little naturalist or aspiring equestrian on your hands? These are the playsets for them! Sweet Meadow Horse Stable or Grand Horse Stable & Dollhouse with EZ Kraft Assembly™ These horse stables feature stalls, grooming rooms, outdoor areas, and jumping hurdles… everything horse-loving kiddoes need to spoil their toy horses! The Sweet Meadow is sized for larger horse toys (like the size a Barbie would ride). Safari 2-in-1 Ride and Play with EZ Kraft Assembly™ Part riding toy, part African Safari set, this playset is a must for kids who love the zoo or nature shows!For more details on these playsets and more ideas for animal lovers, check out our Gift Ideas for Toddlers who Love Animals! For Toddlers Who Love Pirates Is it just us, or do most toddler TV shows eventually have a pirate episode? If your little one can’t get enough of those scalliwags, we made these playsets with them in mind! Pirate’s Cove Playset Think dollhouse but pirate-themed! A rope ladder, jail cell, cannons, crane, and more make the four-level hideout a favorite with all little pirates. And of course, a pirate’s not a pirate without a ship – this one is made to last with wood construction and fabric sails. Adventure Bound™: Pirate Ship This playset skips the pirate hideout but makes the ship even cooler! It opens so kids can have the included pirate toys explore inside the ship as well as on the deck. For Toddlers Who Love Cars Drive. Race. Wash. Repeat… we’ve got your car lovers covered. Wash n Go Wooden Car Garage Three levels of twists and turns and a helipad make this the coolest car wash you’ve ever seen! Mega Ramp Racing Set The elevator and spiral ramp are pretty cool… but the real wow factor of this playset is the racing ramp that launches cars into a daring jump! For Toddlers Who Love all Things Firefighter & Police If your little ones love the flashing lights and sirens of firetrucks, police cars, and ambulances, one of these playsets is bound the be a hit! Everyday Heroes Play Set A helicopter, cool police motorcycle, firetruck, and some trusty canine helpers – oh and a pole for sliding down the firehouse! This set has everything kids love about firefighters and cops! Fire Station Set $109.99 A smaller version of the Hometown Heroes set, this one focuses exclusively on the fire station. Deluxe Fire Rescue Set Another multi-level fire station complete with a sliding pole…but this one comes with a few extra features like an ambulance and space for the fire fighters to play basketball or work out!If you want more details on the playsets we mentioned or need to browse a little more before you decide, you can check out all of our playsets here!

How Wooden Blocks Promote Child Development

Sometimes, it’s the simple things that make the biggest impact – and that’s definitely true when it comes to classic toys like wooden blocks. Blocks are recommended by the American Academy of Pediatrics (and nearly every other similar organization) as a great toy to promote healthy child development. But how do these simple toys do so much? Here are a few of the ways blocks help kids develop and thrive! Sensory Play When we think sensory play, bins of colorful rice and squishy sensory bags are probably the first things to come to mind. But for babies, sensory play can be even simpler. After all, nearly everything is new to them, so any new material, texture, temperature, or sound truly fascinates them! While infants may not be stacking blocks just yet, they are learning and playing as they explore blocks’ differing textures, shapes, and weights. They also make great auditory sensory play objects as babies tap, bang, and clap them together. Fine Motor Skills One of the most well-known benefits of blocks are the fine motor skills that are developed as toddlers learn to stack and balance blocks. In addition to developing careful grips and lining blocks up on top of one another, they also get practice with the pressure and speed they use to add new blocks to the tower. Too hard or fast, and they’ll cause the others to tumble! These fine motor skills are the same that will eventually allow them to set a cup down gently on the table without spilling or learn to gently pet the family dog. Cognitive Development A child’s ability to stack blocks always shows up on lists of cognitive developmental milestones. Why? Learning to stack and build encourages problem-solving skills. As toddlers rebuild towers over and over, they begin to learn what makes them crash and what makes them more stable. By age 2, experts expect children to be able to stack 4 or more blocks and 6 or more by age 3. Mastering these simple towers means they’ve likely developed many of the fine motor and problem-solving skills expected for their age. Open-ended Pretend Play Symbolic play is another developmental milestone that often emerges between 18 months and 2 years of age when toddlers begin to use one object to represent another. A common example is pretending that a toy block is a car. While any type of object can be used in symbolic play, open-ended toys like blocks are great for encouraging pretend play. Because they are simple, children are often more willing to use them to represent other objects. Positive Parent-Child Interactions According to the AAP, “A toy’s most important attribute is its capacity to bring the parent or caregiver and the child together in playful interactions that are warm and full of rich language.” Blocks are a great toy for fostering these interactions, so take advantage of opportunities to play and chat together as your toddler pours out the blocks. You can talk about the colors and shapes, about how to make that wobbly tower a little more steady, or about the castle you're building together. A Toy that Grows with Them Some toys have a longer lifespan than others – while rattles and crinkle books may be baby favorites, they won’t hold toddlers’ and preschoolers’ attention. Blocks, on the other hand, can stay in the toy rotation for years as they always present new challenges! Babies love them for sensory exploration. Toddlers are drawn to the fine motor and cognitive challenge of stacking blocks. And preschoolers begin to create more complex structures and use them in pretend play. So whether you have a babbling 6-month old or a precocious 3-year old, if you ask us, a set of blocks is a must have! Our 60-piece wooden block sets are a great place to start, providing a variety of shapes to let your little one explore, experiment, and create!

Play Kitchens Roundup: Our Best Play Kitchens for 2023

Play kitchens are always a fan favorite with little chefs. Between the adorable and durable designs and fun play features, these play kitchens are some of our favorites and are sure to be a hit with parents and kids alike. Modern Metallics Farmhouse Play Kitchen The Modern Metallics Farmhouse Play Kitchen is a favorite with parents thanks to its ability to blend with almost any decorating style. If you love modern clean lines, you’ll love the minimalist design. If you prefer a more rustic, cottage core aesthetic, you’ll love the natural wood finishes and charming vegetable planters.More importantly, kids love this play kitchen too – but more for the fun features than the great design. The choppable veggie toys and planters let them grow, harvest, slice, and cook from their own little garden, and they love writing or drawing the daily specials on the included chalkboard. Metallic cookware and the light and sound effects on the faucet and stove make play time feel even more realistic and “grown up.” Create & Cook Kitchen Set If you want a play kitchen that comes with everything your kiddo needs to get cooking right away, the Create & Cook Kitchen Set is for you. In addition to the adorable, vintage-inspired play kitchen, you get 56 accessories, including cookware, ice cream scoops and cones, and choppable fruits and veggies. Best of all, this set includes three of our most popular and creative food sets: avocado toast, apple pie, and peach popsicles. Let’s Cook Wooden Play Kitchen + 21 Accessories The Let’s Cook Wooden Play Kitchen and Accessories is another combo that comes with fun accessories to let kids get creative and start playing as soon as they open it. With realistic features like a light-up stove and sound effects as well as 21 interactive accessories, it’s a great bang for your buck. Slicing and dicing carrots in the cutting board is always a kid favorite. Then, they can add it to a pot for soup or sizzle up some eggs for breakfast. The Let’s Cook Kitchen is also a favorite for parents who need a smaller play kitchen to fit in their space but don’t want to skip out on the fun features that come with deluxe play kitchens. Pizzeria & Delivery Food Stand For a fun twist on your usual play kitchen, the Pizzeria & Delivery Food Stand takes your little one out of the home kitchen and into the bustling restaurant life! Your little pizza chef can take orders, craft the perfect pizza, ring up your total, and serve the final product to their happy customers. The working conveyor belt lets your little one run their own pizza assembly line, so they can add toppings in record time. When it’s time to bake, they’ll finish the pie off in the magic broiler oven that changes the color of the pizza and beeps when done. Want your pizza to go? We’re sure they won’t mind packing it up in the to-go boxes and tote bag and delivering orders. Minnie Mouse Bakery & Café The Minnie Mouse Bakery & Café is another fun spin on typical play kitchen and is perfect for the Minnie Mouse-lover in your life (or any kid with a sweet tooth!) This little kitchen is all about the sweet treats and comes with interactive cookie cutters, baking mixes, cupcakes, and rolling pin. Best of all, they get to bake with Minnie herself as she holds up the recipe cards for them to follow. With its small dimensions, this kitchen is also a great option for anyone who needs their play kitchen to fit in a tight space. Want to see more options before you decide? You can browse KidKraft’s entire line of wooden play kitchens.

Best Gifts for Toddlers Who Love Animals

Have a tiny animal lover in your life? Boy, have we got some gift ideas for you! KidKraft animal toys are made with toddlers and preschoolers’ developmental needs in mind. These interactive animals toys are geared toward child-led play, so your little one can build, pretend, and role play at their own speed with their favorite animal pals! Safari 2-in-1 Ride & Play This transforming toy is another great way to bring the animals of the African savanna to your toddler’s play room! Kids can scoot around the house on the safari vehicle and then open it up to reveal full safari landscape and play set inside. This set comes with all their favorite African animals plus a safari guide and small safari truck for him to ride in! Farm Train Set Maybe it’s because of the “Old McDonald” song. Maybe it’s because we always ask them to make their best “moo” or “neigh” noises. Whatever it is, there’s no double that toddlers love farm animals! The farm train set give them two types of toys in one – a train set to build with and farm set to pretend with. A horse, chicken, cow, duck, pig, and farmers make up the cast of characters in this barnyard adventure waiting to happen! Sweet Meadow Horse Stable Shopping for a budding equestrian this year? They’ll gush over the Sweet Meadow Horse Stable. Designed for medium-sized horse toys (think the size a Barbie could ride), this stable setup lets your little one act out a real horse care routine, from feeding in the stalls, grazing in the paddock, or practicing show jumps over hurdles. Grand Horse Stable & Dollhouse with EZ Kraft Assembly™ Standing at almost five feet tall, the KidKraft Grand Horse Stable Dollhouse will have the “neigh”-bors galloping with envy. This 2-in-1 play pattern features a four-story mansion with expansive rooms, walk-through doors and see-through windows plus a connected two-story barn, complete with resident horse. A spinning weathervane tops the structure that includes a room for a live-in groomer or trainer to stay. Need gift ideas for other kids? Get super fun suggestions in our Shop by Age and Shop by Skill pages.

KidKraft Parents: Favorite Holiday Traditions

KidKraft Parents: Favorite Holiday Traditions This time of year, we tend to feel a little like Santa’s elves – we work hard all year making toys, especially for the big holiday rush! Of course, even the elves take a break and slow down to make memories with the ones we love. While we all celebrate differently, we’ve all found that the traditions that mean the most are often the simplest – those little things that mean a lot. So from our families to yours, here’s a peek at a few of the traditions that make the holidays feel like the holidays in our homes. Tell us about yourself! What’s your name, position here at KidKraft, and ages of your little ones? TAYLOR HERRERO: I’m Taylor Herrero, Director of Digital Marketing, and I have a 7-year-old daughter.HELEN ADAPPA: My name is Helen Adappa, and I’m Director of Brand and have a 3-year old and 5-year old!JUSTIN VICTOR: Justin Victor, Director of Brand, and dad to a 2-year-old son! What is your favorite family holiday tradition? TAYLOR: Christmas is big in our house, and we have so many little traditions. My favorite is that we make cinnamon rolls for breakfast on Christmas morning. It's nothing big or fancy, but there's something so comforting about the smell of those cinnamon rolls in the oven while we open presents.HELEN: We play "Lottery" at christmas. We use hong bao (red envelopes) and put in cards that list out cash prizes or fun prizes like picking the next restaurant. But beware! There's also punishments in there like doing the dishes or jumping up and down 10 times while saying "Daddy the Great!” JUSTIN: For our family it is all about the stockings! From silly prank gifts, or little keepsakes from places we have visited or memories we have made that year, to our favorite sweets and a gift card or two for our favorite eateries. And after gifts and stockings, it's time to stuff our faces and watch lots of sports from basketball to football, there is always some game going on in the background as we visit and share. When or how did the tradition start? TAYLOR: I think it started when my dad was a kid, and we've done it my whole life and have kept it going with my daughter. When my daughter was four, I got the cutest picture of her with a big cinnamon icing smile, and then my dad found a picture just like it of me from the same age and it was just one of those simple and special memories. HELEN: We started it when I was a teenager, and now it's one of the traditions we look most forward to every year! One year, it was kind of a scavenger hunt and led to the reveal of a big KidKraft kitchen for my daughter! She still talks about it to this day. JUSTIN: It’s one of those things that you can’t really remember where it started – it’s just always been our rhythm as a family. With a 2-year-old, we do a little more gifting for him as he's too young to understand the meaning of the stockings, but we already have his hanging from the fireplace when he's ready! Want to know how we’re celebrating this year? Whether it’s watching your favorite Christmas movie for the millionth time, lighting the menorah as a family, or sipping on your grandma’s famous hot chocolate recipe, we hope your traditions bring joy to you and your family this year. And while the traditions may stay the same, we know that the gifts change from year to year… and can be tricky to get just right! If you need some inspiration, you can check out Taylor, Helen, and Justin’s favorite holiday picks for their kids this year or Shop by Age or Skill to find something your child will love.

KidKraft Parent Holiday Picks

When the holidays roll around, you better believe that the parents who work here at KidKraft always have KidKraft toys under the tree. Why? For starters, they’re durable and developmentally appropriate for littles, encouraging active and pretend play. And most importantly, they’re fun and sure to win some holiday gasps and hugs! We sat down with a few KidKraft team members to learn their families’ favorite KidKraft toys this holiday season, from the classics to the brand new arrivals. Tell us about yourself! What’s your name, position here at KidKraft, and ages of your little ones? TAYLOR HERRERO: I’m Taylor Herrero, Director of Digital Marketing, and I have a 7-year-old daughter.HELEN ADAPPA: My name is Helen Adappa, and I’m Director of Brand and have a 3-year old and 5-year old!JUSTIN VICTOR: Justin Victor, Director of Brand, and dad to a 2-year-old son! What are your favorite KidKraft toys this holiday season? TAYLOR: In our house, dollhouses are still the most-loved items, but the KidKraft toy I am most excited about this year is our new Ultimate Spaceship!HELEN: We’ve got two this year! The KidKraft Grocery Store Check Out and the KidKraft 2-in-1 Jet and Airplane. JUSTIN: The 2-in-1 Transforming Fire Truck Playset! Why is this toy your (or your kids’) favorite this holiday season? TAYLOR: It is just unbelievably cool and one of those toys I wish I would have had because what kid doesn't want to blast off to outer space?! HELEN: I love these items because my kids already love to play “grocery store” and “airport” all the time, and I know they'll love all the little surprises inside! JUSTIN: This transforming toy is perfect as a vehicle for my son to push around the house, and then it turns into an awesome play set with cool, bendy characters and skill and action blasters that he loves to shoot! It also includes a dog and cat character, and he is all about his pets right now. Tell us about your pick! What are the benefits, and why do you love it? TAYLOR: I love it because it really puts kids in the driver seat of their very own spaceship. It has lights and sounds, it rocks back and forth to simulate flying through space and has all the added details kids love like buttons, switches, and a projector to display galaxy lights on your ceiling.HELEN: I love them a lot because they are so realistic! That's key when my kids play. They’re also a fun way to teach my kids life skills, JUSTIN: My son gets so excited when he sees real rescue vehicles, and this great item brings that magic to life in his little world. Shop their picks! Ready to find your own KidKraft holiday favorite? Shop Taylor, Helen, and Justin’s favorites below, or use our Shop by Age or Shop by Skill features to find the perfect gift for your little one’s age and interests. Ultimate Spaceship KidKraft Grocery Store Check Out KidKraft 2-in-1 Jet and Airplane Shop all Play Sets

Gifts to Update Your Toddler's Playtime

As your toddler grows and develops new abilities, incorporating a few new, high-quality toys that match the skills they’re working on is a great way to support their development and keep playtime exciting. (Plus, opting for developmentally appropriate toys means your toddler will actually play with their holiday gifts for months or years to come!) And the holidays are the perfect chance to do just that – especially if you’re shopping our Holiday BOGO Bundles! Here are a few of the time-tested, toddler-approved toys sure to update playtime. Realistic Play Kitchens for Dramatic Play Unwrap a realistic-looking play kitchen on Christmas morning, and we guarantee your toddler will be whipping up pretend Christmas treats all day long. Play kitchens are great for encouraging practical life skills as well as imaginative and dramatic play. This year you can take advantage of the Holiday bundle with the cute and colorful Morning Sunshine Play Kitchen, the sweet and simple Uptown Elite, the super chic Modern Metallics Farmhouse, or the spacious Ultimate Corner Play Kitchen. With a variety of sizes, styles, features, and price points, we chose these play kitchens so that everyone could choose one that works for their budget, space, and toddler’s interests. Outdoor Playset for Active Play A new swingset is the ultimate “Wow” present, and it’s a gift that comes with years of benefits like tons of motor skill practice and more time spent getting active outdoors. Want to score your playset as part of the Holiday Bundle? You can choose from one of nine options, from the budget-friendly McKinley to the sprawling Bear Cave Lodge Swing Set/ Play Set. Kid-Sized Tables for Creative Play Around age 2, toddlers are starting to move beyond the “eating-the-crayons” stage and are getting more interested in actually scribbling and creating. Around age 3, they’ll actually attempt to start drawing shapes and pictures. And at any age, toddlers love playing with sensory activities and other craft materials. Providing them with an ergonomically correct table can help them focus on and feel ownership over types of activities even more as they’re better able to reach their materials and sit comfortably. Plus, they make great setting for tea parties! Our Holiday Bundle has three options for you: The Farmhouse Table & Chairs and the Arches Expandable Table & Bench Set both seat four. The Arches Floating Wall Desk is a great space saver and makes the perfect homework spot when they start school. Dollhouses & Play Sets for Imaginative Play Isn’t there something so classic about an unwrapped dollhouse or train set waiting under the tree on Christmas morning? And even when the holiday decorations are packed away, and the novelty has worn off, dollhouses still get played with as they encourage your toddler to engage in child-led, imaginative play. For a few classic “girly” dollhouses, check out the Celeste Mansion Dollhouse, the uptown Dollhouse, or the Grand Horse Stable & Dollhouse.For a more gender-neutral option that blends well with chic, minimalist decor, try the So Stylish Mansion Dollhouse in Boho Naturals. Or for boys or girls who don’t want a dollhouse at all, you can offer similar types of fun imaginative play with the Everyday Heroes Wooden Playset or the Waterfall Mountain Train Set & Table. To take advantage of our seasonal 50% off discount, simply add any two eligible Holiday Bundle items to your shopping cart, and don’t forget to enter code BOGO50 at checkout!

Benefits of Sensory Play

If you’re a toddler or preschool parent, you’ve probably seen the #sensoryplay tag on your feed at least a few times… usually accompanied by a bin of dyed rice and small toys. And while cute, themed sensory bins may be a fad, sensory play certainly isn’t! It’s a critical part of early childhood with huge development benefits, and it goes far beyond sensory bins. Here’s what you should know about sensory play and why it matters! What is Sensory Play? As you could probably guess, sensory play is play that engages the senses. Of course, that includes the big five – sight, touch, taste, sound, and smell – but it also includes our sense of balance and location (more on that later). Many sensory play activities focus on touch, encouraging kids to explore different materials and textures through good ol’ messy play (i.e. sensory bins, play foam, slime, etc.). But anything that engages the senses and your child’s attention and focus can count as sensory play. So when your toddler helps you cook and comments on the smells and sounds of food in the pan, they’re getting a great sensory play session too! Playing with scented bubbles in the bathtub, shaking maracas, and having fun taste testing new foods are all examples of sensory play too. Sensory Play for the Proprioceptive and Vestibular System Sensory play extends even beyond the five senses to our less commonly-known senses: proprioception and equilibrioception. Our proprioceptive system is responsible for our sense of place in a given space. It’s how we can feel where we are in relation to other things, even when our eyes are closed. Our vestibular system is responsible for our equilibrioception, or sense of balance. Activities that engage these systems like swinging, balancing, climbing, spinning, and walking backwards can all be considered sensory play as well! Why is Sensory Play Important? Supports Cognitive Development Sensory play actually helps develop the neural pathways (i.e. nerve connections) in babies and toddlers’ brains! The rich sensory inputs and problem-solving challenges that come with sensory play help support healthy cognitive development, laying the foundation for future learning. Our collection of cognitive play toys encourages this development. Refines Motor Skills Many sensory play opportunities also include fine or gross motor practice. Things like pouring items in a sensory bin or rolling out playdough build fine motor skills, while activities swinging and balancing refine their gross motor skills. Encourages Exploration and Curiosity By providing rich sensory experiences for your toddler, you help them discover the world around them. When they get a chance to explore new sensory experiences, their curiosity and natural drive to experiment and problem solve are sure to take over. Enhances Learning and Memory Kids, and adults for that matter, learn more effectively when multiple senses are engaged. This is why so many preschool and elementary teachers try to combine sensory play with learning activities. Activities like tracing letters in shaving cream or using hand motions and songs to learn new concepts are just a few examples of how sensory play can make academic learning easier and more fun for kids. Feeling inspired to incorporate more sensory play into your toddlers’ life? Check out our Sensory Play Ideas for Toddlers to get started!