KidKraft Privacy and Cookies Policy
Effective Date: this Privacy Policy was last revised on 11/11/2021
KidKraft Inc. and its subsidiaries and corporate affiliates (“KidKraft”) understand and respect your concerns about privacy, and we are committed to providing you with a rewarding and safe experience without regard to the manner in which you conduct business with us.
This Privacy Policy (the “Policy”) describes how KidKraft uses and discloses the information we collect from you on www.kidkraft.com or our mobile apps (the “Site”) and in connection with KidKraft services (the “Services”). It also describes the choices available to you regarding our use of your information and how you can access and update this information. Your use of our Site and Services, including any dispute concerning privacy, is subject to this Privacy Policy. By using our Site, you are accepting the practices set out in this Privacy Policy.
Please review this Privacy Policy to learn more about how KidKraft protects the privacy of your personal information.
What Information We Collect
The types of information that we collect fall under two general categories: personal information and usage data. “Personal Information” consists of any information which can be used to specifically identify you as an individual, and usage data consists of information collected automatically from your device (e.g., smartphone, tablet) or your web browser. In connection with your use of the Site and Services, we may collect the following Personal Information about you: name, mailing address, email address, phone number, billing information, username, password, and photos, videos and other content you provide. We may also collect the following usage data from you: IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks, and information on how you interact with our Site and Services and unaffiliated websites. In certain instances, usage data may be considered Personal Information.
Sources of Information Collected about You
KidKraft may obtain Personal Information about you and your usage data from the following categories of sources: directly from you, automatically when you use the Site, from social media and from third parties.
Information Collected Directly from You
We collect information directly from you when you provide it to us, for example when you make a purchase on our website, create an account, join our Gift Registry, participate in a special event, program, survey, sweepstakes or contest or any other promotion contests, engage with us on our various social media platforms, participate in our surveys, send us any feedback, questions, comments, or interact with us in any way. We use your Personal Information to provide information about our business and offer our products or Services to you and products and services of others that we think you may find of interest. Set forth below are details of information we collect from you in certain contexts and our purposes for collecting that information.
Information Collected Automatically and Cookies
When you navigate our Site, we collect certain Internet or other electronic network activity information to help us understand your usage of the Site, including through cookies or similar technologies. For example, each time you visit the Site, we may automatically collect technical and navigational information, such as browser type, device type, device ID, Internet Protocol (“IP”) address, pages visited, average time spent on our Site, searches performed on our Site, and information about your interactions with our advertisements. Such automatic data collection technologies include but are not limited to the following:
We also allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Website or use our mobile app(s). These companies may collect non-personal information (e.g., subject of advertisements clicked or scrolled over, browser type, etc.) via a cookie or third-party web beacon.
Information Collected from Social Media and Third Parties
If you access our Site from a social media platform (e.g., Pinterest, Instagram, Facebook) or otherwise associate your account with us with a social media platform, we may receive Personal Information about you from such site, in accordance with that social media platform’s privacy policy and/or terms of use.
We may also receive Personal Information about you from third parties, for example, our business partners.
How We Use Your Personal Information
In addition to the purposes and uses described above, we collect and use your Personal Information for the following business or commercial purposes:
- To evaluate and improve our business, including developing new products and Services and analyzing the effectiveness of products, Services, the Site, and any other websites we may have;
- To solicit your feedback through e-mail communications, telephone calls, and/or focus groups;
- To tailor our offerings to your personal interests and the manner in which you interact with us;
- To perform data analyses, including, market and consumer search, trend analysis, demographic analysis, and financial analysis;
- To comply with legal recommendations, applicable legal requirements, and our policies and practices.
- Other purposes for which we provide notice at the time of collection to the extent required by law or this notice. As permitted by applicable law, we may use usage data for any permissible purpose without notice to you.
- To perform auditing related to a current interaction with you, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
- To detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
- To perform debugging to identify and repair errors that impair existing intended functionality of our Site.
- To undertake internal research for technological development and demonstration.
How We Share Your Personal Information
KidKraft does not sell Personal Information, nor do we plan to do so in the future. If those plans change, this Policy will be updated accordingly.
We will only share your Personal Information with third parties in the ways described in this Privacy Policy, including:
- To our subsidiaries and affiliates.
- To trusted third parties and partners, including contractors and service providers we use to support our business to perform functions on our behalf. For example, outsourced EDI (electronic data interchange) representatives may need access to your information to perform Services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize.
- To trusted third parties and partners for marketing purposes. For example, from time to time, we may share Personal Information (such as e-mail or mailing address) about our user base with carefully selected third-parties, so they can offer goods and services that we believe may be of interest to our users, e.g., shipping partners, credit card processing partners, assembly partners, etc. As required by applicable law, if you do not wish to receive offers from our trusted partners, please opt out by clicking below: Please do not share Personal Information about me with KidKraft’s trusted partners for their direct marketing purposes.
- To trusted third parties at your request. For example, when visiting our Site, we may provide you with advertisements, promotions, sweepstakes, and offers from third-party providers. If you choose to accept any such offers, you may either (depending on the situation) directly provide your information in connection with the offer to such third-party provider, or we will provide your information, including, billing information, to the third-party provider by pre-populating the offer registration forms. Your information will not be transferred until you accept the offer. You may opt-out of the offer at any time up until this point. Please refer to the third-party provider’s own privacy policy (provided on the offer pages) if you have any questions regarding how your information is used by such providers. Please be aware that these offers may be presented on pages framed by a KidKraft website. Although these offer pages may have the look and feel of our Site, you will be submitting your information directly to the third-party advertiser. You agree that to the extent permitted by applicable law, we will not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings, including, the sharing of the information you supply to us with third-party providers described here, or as the result of the presence of such providers on the KidKraft Site.
- To comply with any court order, law, requests or orders from law enforcement, or any legal process, such as a subpoena (whether or not such disclosure is required by applicable law), including to respond to any government or regulatory request. You acknowledge and agree that we may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process, such as a subpoena (whether or not such disclosure is required by applicable law); (2) protect or defend KidKraft’s, or a third-party’s, rights or property; or (3) protect someone’s health or safety, such as when harm or violence against any person (including you) is threatened.
- To enforce or apply our terms of use, or if we believe disclosure is necessary or reasonable to protect or defend KidKraft’s, or a third-party’s, rights or property, or to protect someone’s health or safety, such as when harm or violence against any person (including you) is threatened.
- To fulfill the purpose for which you provided the Personal Information.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of KidKraft’s business. As we develop our business, we may buy or sell assets and, depending on the transaction, your information may be one of the transferred assets. For example, in the event that we are acquired by another company, your information may be part of the assets transferred to the acquiring party. If this occurs, you will be notified if there are any material changes to the way your information is collected or used.
- To another party or parties for any other purpose disclosed by us when you provided the Personal Information, or with your consent or authorization.
Countries Where Information May Be Disclosed. To the extent that KidKraft discloses any information to Trusted Third Parties, they will likely be in the United States of America. KidKraft operates in numerous jurisdictions and will disclose as required by law in any jurisdiction where such disclosure is necessary to comply with the law or any legal process.
Children
We do not target our Site or Services to children under the age of 16, and in compliance with the Children’s Online Privacy Protection Act, any Personal Information we may receive from users we have actual knowledge to be under the age of 16 will be purged from our database.
Security
We have reasonable security measures in place to protect the loss, misuse, and alteration of the information stored in our database. These measures include the use of Secure Socket Layer (SSL) during administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of information. We will exercise reasonable care in providing secure transmission of information between your computer and our servers, but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence to the extent permitted by applicable law, we accept no liability for any unintentional disclosure. If you have any reason to believe that your interaction with us is no longer secure, please contact us as detailed below.
Links to or Access from Other Sites
You may be able to access your account or content of your account from third party sites, such as social networking sites, by way of various applications. The privacy policies and practices of such sites in connection with information you disclose on such sites may differ from the practices of KidKraft as set forth in this Privacy Policy, and you should review their policies and practices to ensure that the privacy of the information you submit on their site does not conflict with and is consistent with how you wish your information to be treated. When you visit such sites they may also place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. We are not responsible for the privacy policies or practices or the content of any other websites that may provide access to, or be linked to or from, this site, including that of any social networking sites and third party advertisers whose offerings require you to navigate away from our Site.
Our Site also includes social media features, such as the widgets, or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.
Opt-Out of Our Email Marketing Communications
You may use any of the following options to opt out of receiving promotional e-mails and newsletters from us.
KidKraft
1076DE
Amsterdam, The Netherlands
Online Behavioral Advertising
We may use (through third parties on unaffiliated websites) and authorize third parties to use on our Site and Services, cookies, tags and similar technologies for us and our unaffiliated trusted partners to provide you advertising that may be of interest to you. Please visit the Network Advertising Initiative’s or the Digital Advertising Alliance’s or the settings on your device for more information and how to opt-out of certain tracking for such purposes. Please note that even if you opt-out such technology, you may continue to receive advertisements, they just will not be tailored to your interests.
“Do Not Track” Signals
Our Site is not currently configured to honor “Do Not Track” signals from web browsers.
Updating Your Personal Information
KidKraft provides users the following options for accessing, deleting, changing and modifying Personal Information previously submitted. We will try to respond to your request to access Personal Information within 30 days or within the timeframe provided by applicable law.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Contacting Us
If you have any questions about this Privacy Policy, a breach of any applicable privacy laws, the practices of this Site, or your dealings with any KidKraft websites, you can contact us at europecustomerservice@kidkraft.com or at:
KidKraft
Attn: Customer Service
1076DE
Amsterdam, The Netherlands
Please include the nature of your question or complaint, the country in which you are located, and an email address for contact purposes. KidKraft will review and attempt to provide a response in ten (10) business days after receiving request, or within the timeframe provided by applicable law.
Changes to Our Privacy Policy
If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy page and any other prominent places we deem appropriate so that you are aware of any changes to what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Policy, we will provide prior notification on our Site, or by other means, such as e-mail. As permitted by applicable law, your continued use of any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes.