We aim to inspire imaginative play for children everywhere.
For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry experts. KidKraft products are sold in more than 90 countries, resulting in infinite smiles from children around the world. Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. Aesthetically alluring, our products are often DIY’d by loyal followers to reflect their personal style and then widely showcased on social media via #kidkraftkids. We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow.
Personalities: Playful, Timeless, Imaginative, Adventurous, Wow
Playful. Whimsical products are our focus. We reserve judgment on guiding playtime; instead championing families to explore what works for them.
Timeless. The desire to see our products passed down from kid to kid means we design to livable spaces, use quality components and place importance on safety testing.
Imaginative. Inventing creative extraordinary stories with our products is the ignition to “once upon a time.” Kids add the chapters, and we eagerly await the sequels as make believe is never-ending.
Adventurous. Our collection promotes interaction and confidence to spur energized experiences. Any obstacle encountered is an opportunity to blaze a new trail.
Wow! Hopefully, the first and last reaction to our products. From seeing surprise on kids’ faces to realizing the longevity of play, you’ll know you made the right choice.