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Insights from KidKrafters into our products, imagination, culture and more

Posted at Jun 12, 2018 9:59:35 AM By / Category: Beyond The Toys
We think our KidKraft dads are pretty amazing. They're rockstars to us at work and superheroes to their kids at home. In celebration of Father's Day, we polled a few around the office to ask both some profound and playful questions about being a parent.Read More
Posted at May 29, 2018 11:53:02 AM By / Category: Beyond The Toys
Here we are, at the end of another school year! And while kids are so ready to play and have a good time all summer long, teachers are biting their nails because when kids lose ground from summer break, it makes it all the harder to get back into the swing come next fall.Read More
Posted at May 7, 2018 9:40:08 AM By / Category: Beyond The Toys

KidKraft has devoted its entire 50 years to kids. Crafting products for kids, showcasing kids in our ads and videos and celebrating their play. But, today, we're turning the spotlight—to moms! It's not a very wide turn, obviously, because moms are always by their kids' sides. Always there with an encouraging smile, a stern look, or a wide hug—whatever the situation calls for.

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Posted at Apr 30, 2018 3:24:12 PM By / Category: Beyond The Toys
It's amazing to think that we even have a week devoted entirely to unplugging from technology. Back when a lot of us were kids, technology consisted of TV, radio or phone (with cord). Now with numerous other options, both at home and at school, it's really difficult to distance yourself.Read More
Posted at Apr 23, 2018 1:59:59 PM By / Category: Beyond The Toys

When summertime rolls around, so does the outdoor time. As summer approaches, you’ve got your sunscreen, you’ve got some exciting outdoor toys — and if you don’t you’re in the right place (these lounge chairs are the ultimate in summer relaxation). Now all you need are some great drinks to keep the kids hydrated.

We’ve gathered up our favorite kid-friendly drinks for summer fun, so grab your shades and a cute cup and take a sip of summer.

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Posted at Apr 19, 2018 1:29:59 PM By / Category: Beyond The Toys
We at KidKraft want you to be as informed as possible to ensure you get the very best experience with your playset. Every KidKraft playset is made with premium cedar wood and is built to last. However, as with all outdoor products, exposure to the elements and continued use will weather and wear on it. Performing regular inspections and maintenance goes a long way in prolonging the life and safety of your playset and ensures this investment brings kids joy and playful fun for years.Read More

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