KidKraft Privacy and Cookies Policy
KidKraft Inc. and its subsidiaries and corporate affiliates (“KidKraft”) understand and respect your concerns about privacy, and we are committed to providing you with a rewarding and safe experience without regard to the manner in which you conduct business with us.
What Information We Collect
The types of information that we collect fall under two general categories: personal information and usage data. “Personal Information” consists of any information which can be used to specifically identify you as an individual, and usage data consists of information collected automatically from your device (e.g., smartphone, tablet) or your web browser. In connection with your use of the Site and Services, we may collect the following Personal Information about you: name, mailing address, email address, phone number, billing information, username, password, and photos, videos and other content you provide. We may also collect the following usage data from you: IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks, and information on how you interact with our Site and Services and unaffiliated websites. In certain instances, usage data may be considered Personal Information.
Sources of Information Collected about You
KidKraft may obtain Personal Information about you and your usage data from the following categories of sources: directly from you, automatically when you use the Site, from social media and from third parties.
Information Collected Directly from You
We collect information directly from you when you provide it to us, for example when you make a purchase on our website, create an account, join our Gift Registry, participate in a special event, program, survey, sweepstakes or contest or any other promotion contests, engage with us on our various social media platforms, participate in our surveys, send us any feedback, questions, comments, or interact with us in any way. We use your Personal Information to provide information about our business and offer our products or Services to you and products and services of others that we think you may find of interest. Set forth below are details of information we collect from you in certain contexts and our purposes for collecting that information.
Information Collected Automatically and Cookies
When you navigate our Site, we collect certain Internet or other electronic network activity information to help us understand your usage of the Site, including through cookies or similar technologies. For example, each time you visit the Site, we may automatically collect technical and navigational information, such as browser type, device type, device ID, Internet Protocol (“IP”) address, pages visited, average time spent on our Site, searches performed on our Site, and information about your interactions with our advertisements. Such automatic data collection technologies include but are not limited to the following:
We also allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Website or use our mobile app(s). These companies may collect non-personal information (e.g., subject of advertisements clicked or scrolled over, browser type, etc.) via a cookie or third-party web beacon.
Information Collected from Social Media and Third Parties
We may also receive Personal Information about you from third parties, for example, our business partners.
How We Use Your Personal Information
How We Share Your Personal Information
Countries Where Information May Be Disclosed. To the extent that KidKraft discloses any information to Trusted Third Parties, they will likely be in the United States of America. KidKraft operates in numerous jurisdictions and will disclose as required by law in any jurisdiction where such disclosure is necessary to comply with the law or any legal process.
We do not target our Site or Services to children under the age of 16, and in compliance with the Children’s Online Privacy Protection Act, any Personal Information we may receive from users we have actual knowledge to be under the age of 16 will be purged from our database.
We have reasonable security measures in place to protect the loss, misuse, and alteration of the information stored in our database. These measures include the use of Secure Socket Layer (SSL) during administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of information. We will exercise reasonable care in providing secure transmission of information between your computer and our servers, but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence to the extent permitted by applicable law, we accept no liability for any unintentional disclosure. If you have any reason to believe that your interaction with us is no longer secure, please contact us as detailed below.
Links to or Access from Other Sites
Opt-Out of Our Email Marketing Communications
You may use any of the following options to opt out of receiving promotional e-mails and newsletters from us.
4630 Olin Road
Dallas, Texas 75244
Online Behavioral Advertising
We may use (through third parties on unaffiliated websites) and authorize third parties to use on our Site and Services, cookies, tags and similar technologies for us and our unaffiliated trusted partners to provide you advertising that may be of interest to you. Please visit the Network Advertising Initiative’s or the Digital Advertising Alliance’s or the settings on your device for more information and how to opt-out of certain tracking for such purposes. Please note that even if you opt-out such technology, you may continue to receive advertisements, they just will not be tailored to your interests.
“Do Not Track” Signals
Our Site is not currently configured to honor “Do Not Track” signals from web browsers.
Updating Your Personal Information
KidKraft provides users the following options for accessing, deleting, changing and modifying Personal Information previously submitted. We will try to respond to your request to access Personal Information within 30 days or within the timeframe provided by applicable law.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Attn: Customer Service
4630 Olin Road
Dallas, Texas 75244
Please include the nature of your question or complaint, the country in which you are located, and an email address for contact purposes. KidKraft will review and attempt to provide a response in ten (10) business days after receiving request, or within the timeframe provided by applicable law.