KidKraft Privacy and Cookies Policy
Effective Date: this Privacy Policy was last revised on 7/19/2024
Backyard Kids, LLC and its subsidiaries and corporate affiliates (“KidKraft”) understand and respect your concerns about privacy, and we are committed to providing you with a rewarding and safe experience without regard to the manner in which you conduct business with us.
This Privacy Policy (the “Policy”) describes how KidKraft uses and discloses the information we collect from you on www.kidkraft.com or our mobile apps (the “Site”, Website”) and in connection with KidKraft services (the “Services”). It also describes the choices available to you regarding our use of your information and how you can access and update this information. Your use of our Site and Services, including any dispute concerning privacy, is subject to this Privacy Policy. By using our Site, you are accepting the practices set out in this Privacy Policy.
This Website may provide interactive services, including chatbot and managed chat and session replay technology. By accessing or using any of these features, you agree that we may record and retain a transcript of all communications with you via these interactive tools, and/or may record or recreate your activity while using the Website, in order to provide services, enhance your Website experience, and for quality and verification purposes. We may work with trusted service providers to analyze, store, and/or use this data on our behalf. Your use or access of any of these tools or of our Website is governed by this section and our Terms of Use.
Please review this Privacy Policy to learn more about how KidKraft protects the privacy of your personal information.
What Information We Collect
The types of information that we collect fall under two general categories: personal information and usage data. “Personal Information” consists of any information which can be used to specifically identify you as an individual, and usage data consists of information collected automatically from your device (e.g., smartphone, tablet) or your web browser. In connection with your use of the Site and Services, we may collect the following Personal Information about you: name, mailing address, email address, phone number, billing information, username, password, and photos, videos and other content you provide. We may also collect the following usage data from you: IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks, and information on how you interact with our Site and Services and unaffiliated websites. In certain instances, usage data may be considered Personal Information.
Sources of Information Collected about You
KidKraft may obtain Personal Information about you and your usage data from the following categories of sources: directly from you, automatically when you use the Site, from social media and from third parties.
Information Collected Directly from You
We collect information directly from you when you provide it to us, for example when you make a purchase on our website, create an account, join our Gift Registry, participate in a special event, program, survey, sweepstakes or contest or any other promotion contests, engage with us on our various social media platforms, participate in our surveys, send us any feedback, questions, comments, or interact with us in any way. We use your Personal Information to provide information about our business and offer our products or Services to you and products and services of others that we think you may find of interest. Set forth below are details of information we collect from you in certain contexts and our purposes for collecting that information.
Information Collected Automatically and Cookies
When you navigate our Site, we collect certain Internet or other electronic network activity information to help us understand your usage of the Site, including through cookies or similar technologies. For example, each time you visit the Site, we may automatically collect technical and navigational information, such as browser type, device type, device ID, Internet Protocol (“IP”) address, pages visited, average time spent on our Site, searches performed on our Site, and information about your interactions with our advertisements. Such automatic data collection technologies include but are not limited to the following:
We also allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Website or use our mobile app(s). These companies may collect non-personal information (e.g., subject of advertisements clicked or scrolled over, browser type, etc.) via a cookie or third-party web beacon.
Information Collected from Social Media and Third Parties
If you access our Site from a social media platform (e.g., Pinterest, Instagram, Facebook) or otherwise associate your account with us with a social media platform, we may receive Personal Information about you from such site, in accordance with that social media platform’s privacy policy and/or terms of use.
We may also receive Personal Information about you from third parties, for example, our business partners.
How We Use Your Personal Information
How We Share Your Personal Information
Countries Where Information May Be Disclosed. To the extent that KidKraft discloses any information to Trusted Third Parties, they will likely be in the United States of America. KidKraft operates in numerous jurisdictions and will disclose as required by law in any jurisdiction where such disclosure is necessary to comply with the law or any legal process.
Children
We do not target our Site or Services to children under the age of 16, and in compliance with the Children’s Online Privacy Protection Act, any Personal Information we may receive from users we have actual knowledge to be under the age of 16 will be purged from our database.
Security
We have reasonable security measures in place to protect the loss, misuse, and alteration of the information stored in our database. These measures include the use of Secure Socket Layer (SSL) during administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of information. We will exercise reasonable care in providing secure transmission of information between your computer and our servers, but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence to the extent permitted by applicable law, we accept no liability for any unintentional disclosure. If you have any reason to believe that your interaction with us is no longer secure, please contact us as detailed below.
Links to or Access from Other Sites
You may be able to access your account or content of your account from third party sites, such as social networking sites, by way of various applications. The privacy policies and practices of such sites in connection with information you disclose on such sites may differ from the practices of KidKraft as set forth in this Privacy Policy, and you should review their policies and practices to ensure that the privacy of the information you submit on their site does not conflict with and is consistent with how you wish your information to be treated. When you visit such sites they may also place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. We are not responsible for the privacy policies or practices or the content of any other websites that may provide access to, or be linked to or from, this site, including that of any social networking sites and third party advertisers whose offerings require you to navigate away from our Site.
Our Site also includes social media features, such as the widgets, or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.
Opt-Out of Our Email Marketing Communications
You may use any of the following options to opt out of receiving promotional e-mails and newsletters from us.
KidKraft, Inc.
4630 Olin Road
Dallas, Texas 75244
Online Behavioral Advertising
We may use (through third parties on unaffiliated websites) and authorize third parties to use on our Site and Services, cookies, tags and similar technologies for us and our unaffiliated trusted partners to provide you advertising that may be of interest to you. Please visit the Network Advertising Initiative’s or the Digital Advertising Alliance’s or the settings on your device for more information and how to opt-out of certain tracking for such purposes. Please note that even if you opt-out such technology, you may continue to receive advertisements, they just will not be tailored to your interests.
“Do Not Track” Signals
Our Site is not currently configured to honor “Do Not Track” signals from web browsers.
Updating Your Personal Information
KidKraft provides users the following options for accessing, deleting, changing and modifying Personal Information previously submitted. We will try to respond to your request to access Personal Information within 30 days or within the timeframe provided by applicable law.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Contacting Us
If you have any questions about this Privacy Policy, a breach of any applicable privacy laws, the practices of this Site, or your dealings with any KidKraft websites, you can contact us at customerservice@kidkraft.com or at:
Kidkraft, Inc.
Attn: Customer Service
4630 Olin Road
Dallas, Texas 75244
Please include the nature of your question or complaint, the country in which you are located, and an email address for contact purposes. KidKraft will review and attempt to provide a response in ten (10) business days after receiving request, or within the timeframe provided by applicable law.
Changes to Our Privacy Policy
If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy page and any other prominent places we deem appropriate so that you are aware of any changes to what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Policy, we will provide prior notification on our Site, or by other means, such as e-mail. As permitted by applicable law, your continued use of any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes.
Cookies Statement
1. USE OF COOKIES
KidKraft uses cookies. A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. KidKraft uses cookies to enhance and simplify your visit. We do not use cookies to store personal information, or to disclose information to third parties. We-and our partners-use various technologies, including third-party cookies and codes, in order to personalize our website functionalities, measure website usage and performance and provide targeted advertising. Information about your site visit may be stored or shared with third parties as identified in our privacy policy. By continuing to use our website, you agree to the use of cookies as described in our Privacy Policy and Terms of Use.
2. DIFFERENT KINDS OF COOKIES
There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session. We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in. We use session cookies when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.
Third-party cookies
We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.
3. DELETING AND CONTROLLING COOKIES
You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.
4. ACCESS, OBJECTION AND RIGHT TO OBJECT
You have the right to access your data or to ask for the deletion of your data. For more information see our contact page. To avoid abuse we can ask you to identify yourself. You also have to send a copy of the cookie.
5. DATA CONTROLLER
KidKraft
4630 Olin Road
Dallas, TX 75244
United States
E-mail: customerservice@kidkraft.com