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Insights from KidKrafters into our products, imagination, culture and more

Posted at May 7, 2018 9:40:08 AM By

KidKraft has devoted its entire 50 years to kids. Crafting products for kids, showcasing kids in our ads and videos and celebrating their play. But, today, we're turning the spotlight—to moms! It's not a very wide turn, obviously, because moms are always by their kids' sides. Always there with an encouraging smile, a stern look, or a wide hug—whatever the situation calls for.

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Posted at Mar 1, 2018 9:24:00 AM By

It's getting harder to wake them up for school. They (and you) want to push the snooze button an extra time. Homework is a drag…really do we need to have a math worksheet EVERY night? The temperatures are not wintery fun anymore—no snow, no holiday magic. Green is starting to peek out from the lawn and trees. Yep, that's right, spring break is around the corner, and honestly, it can't get here soon enough.

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Posted at Apr 7, 2017 10:40:03 AM By
There’s something amazing about playing outside. Just about every parent has fond memories of the smell of spring, the squeak of swing sets and the open-ended, anything-goes freedom of outdoor play.Read More
Posted at Oct 25, 2016 6:04:07 PM By / Category: In The News
You can now browse and shop our Instagram feed at @kidkrafttoys ! To shop, just click the link in our bio and explore all the great products on our channel.Read More
Posted at Oct 19, 2016 9:59:00 AM By / Category: In The News
Celebrity Baby Stylist features KidKraft as one of three nursery themed rooms at ABC Kids Expo 2016!Read More
Posted at Oct 14, 2016 4:20:12 PM By / Category: In The News
Black Friday is approaching fast. As toy retailers and stores reveal their enticing deals, parents everywhere prepare themselves for that pre-dawn consumer crush.Read More

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